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WIN BLACK(2020)

FULL CASE STUDY︎

A—B founded Win Black to equip Black and Latinx voters with information and motivation ahead of the 2020 and 2022 general elections through a partner network of more than 150 movement organizations across key states.

Inspired by the potential of Black-centered news outlets like BLKNWS, we wanted to create a bold campaign able to cut through the noise of widely palatable and sterile political brands.

Designed with Justin Fulton and Jay St. James at A—B Partners