WIN BLACK(2020)
FULL CASE STUDY︎A—B founded Win Black to equip Black and Latinx voters with information and motivation ahead of the 2020 and 2022 general elections through a partner network of more than 150 movement organizations across key states.
Inspired by the potential of Black-centered news outlets like BLKNWS, we wanted to create a bold campaign able to cut through the noise of widely palatable and sterile political brands.
Designed with Justin Fulton and Jay St. James at A—B Partners
![](https://freight.cargo.site/t/original/i/26d13f11ccf3f26961a92504f3bfd4e8fc2b5082bede4dbcddd5abf61ae9c265/AB_WB_6.jpg)
![](https://freight.cargo.site/t/original/i/3d8ec8e203f9f5f084eff3f521fbb13efe87a605a76007e320099e0a012fa120/Wall-1471-2020-07-17_1.jpeg)
![](https://freight.cargo.site/t/original/i/06ad63994265363bd682369d75ff36ba646ade7a5a6a1bb70210c1784bd99ba7/ab_wb_poster_042422_1_45c9910c99.jpg)
![](https://freight.cargo.site/t/original/i/eacb1fefafa5c80dd3a39c2f682c7444a855f3992a3417a860b03ada6437f6de/ab_wb_poster_042422_2_c2e64d6a90.jpg)
![](https://freight.cargo.site/t/original/i/9aa8fefcff81fcd761a1b279414d25c5c499caa5debada88a75fa7a52627ec59/ab_wb_poster_042422_4_52172e3345.jpg)
![](https://freight.cargo.site/t/original/i/f558dd77e37eba3f1055b04d3d8e0a73fcacd8920fa12dd5ada514a6f15f6e5e/Billboard_1613_2022_04_07_1_2_3_4_fe23123357.jpeg)
![](https://freight.cargo.site/t/original/i/524b7257f1edf5a57f1d68f08d48a1c83f2705704f614054fab63ae68f8155ee/WB_TRUMP_071720-2b.jpg)
![](https://freight.cargo.site/t/original/i/d10f43a8ca8ceed096d31a371ff3c6694256e27feac7d67e9219fbc90e074962/Artboard-41-copy-100.jpg)
![](https://freight.cargo.site/t/original/i/bd91952634b8e7485762c04c7b6e4b384a11c141919bfe508ddf49c7024aa5f3/Artboard-30-copy-100.jpg)
![](https://freight.cargo.site/t/original/i/b6fd8c578c65d166a7daa633ccc08babfb8b2d93de1d689a5770ad31bbc8befe/StartingViolence_Branded_1080x1080.png)
![](https://freight.cargo.site/t/original/i/96689b5b8bdfc86e7ad49c3b5f7e337e5cfdcbee2c32510d890d701be961b13f/wb_runoffhealthcare_tw.jpg)
![](https://freight.cargo.site/t/original/i/6e6380cfc25f03238a14ae424ba0186f912b0c1c4a3cf268c5d079bf03932b44/GA_InPerson_1280x720.gif)